Welcome to Yum Yum Shop - Our History

  • Alexis Copp
  • 31 Mar 2020

Gingerbread cookies have been around for hundreds of years, filling up stomachs and providing tasty treats and fun activities for kids around the world. In 1948 in Wolfeboro, NH, gingerbread cookies transformed our little town when Grandma Lotte opened Yum Yum Shop in the former Hutchins Hat Shoppe. Located near the bridge on North Main Street, our bake shop has been baking up delicious treats ever since and we hope to always play a role in the success of Wolfeboro.

Made with basic ingredients – flour, molasses, egg, brown sugar, and spices – gingerbread cookies are filled with flavor and are perfect for that cold winter day when you want to fill up your home with the sweet, savory smells of clove, allspice, and cinnamon. At the Yum Yum Shop, we wanted to help families across the country share in this delicious experience, and this has been our mission since we first opened.

The Yum Yum Shop’s History


Like we said above, the Yum Yum Shop opened in 1948. We opened during a time when the country was just starting to get back on its feet after the end of WWII. We had a delicious recipe that we wanted to share with the town, so we dove right in and started whipping up batches of our now famous gingerbread and other gourmet cookies, puff pastries, donuts, homemade pies, and more


Nearly 30 years later, the town decided that it wanted more of our bake shop and the desserts we offered, so we expanded across the street into the Gulf gas station. But don’t worry, the building underwent a face lift and was upgraded to match the colonial town’s architectural style. When you visit our Wolfeboro shop today, you wouldn’t recognize it as a gas station at all.


Grandma Lotte’s son, Lou, took over the shop in 1993 and the Yum Yum Shop soon became known as the area’s preeminent bakery. Local residents and tourists who visit throughout the year (because New Hampshire is truly gorgeous year-round), could visit and taste the magic that was cooked up in our ovens.

As word spread of our tasty cookies, pies, and donuts, the Yum Yum Shop expanded again. This time, we opened up more space and added on a gift shop and made room for a 44-seat restaurant and cafe.


Lou Kelly retired in 2010 due to illness, but that didn’t stop us from baking! Lou’s son, Peter, took over the shop.


With much sadness, when Lou Kelly passed away, the Yum Yum Shop announced that it would close. However, the residents of the town began a campaign to keep it open. People from around the area shared memories and stories of their experiences with the bake shop. The local news even picked up the story.


Spencer and Ashley Samuelian purchased the Yum Yum Shop in 2018. Grandma Lotte’s grandson, Peter Kelly, returned to run the shop.


The Yum Yum Shop officially reopened on July 2, 2018, to crowds of people who couldn’t wait to help support a local, historic bakery.

Since then, the Yum Yum Shop has been offering residents and visitors delicious baked goods, including gingerbread cookies, pies, donuts, cakes, muffins, whoopie pies, puff pastries, and more! If this hasn’t made your mouth water, we’re not sure what would!

View our menu, and visit the Yum Yum Shop to support a local bake shop today!

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